Corporate Identity and Brand Development

Establishing a corporate identity campaign for your company, or building a brand for your products or services, is about providing your customers a familiar image or series of images they can easily recognize and associate with. These images should reflect the essence of your business, product or service.

Our Brand Creed
The development of a branding strategy must begin with identifying the brand’s (the business’) core values. These are qualities which an organization deems most important. For instance, an organization or business may identify its core values to include: honesty, integrity, excellent communication, and client satisfaction.

Though these values are usually never revealed to the public, they are evident in every aspect of the organizations’ business routine, from customer service, to direct marketing, to website design, to teleconferences, to the treatment of its employees and strategic partners. This conveys a consistent perception to the target audience in every medium of communication that is used.

Components of Corporate Identity include:
 

• Corporate design (logos, signage, letterheads, uniforms, vehicle wraps, etc.)
• Corporate communication (advertising, public relations, information, etc.)

Tammy Miller Design, Inc. can assist with development of the many important components within your Corporate Identity Campaign or Branding Strategy